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Agnes Gianni

Flexible Packaging: A Key Driver in Enhancing Shelf Appeal and Branding

As global markets continue to grow, brands are looking for effective and efficient ways to market their products in stores and online. Brands have turned to packaging to appeal to customers without having to directly meet them face-to-face. Many companies have experimented with unique packaging designs and eye-catching color palettes, driving manufacturers to produce lightweight, sturdy, and flexible materials to suit these needs. 


Flexible packaging has quickly become the standard for many products across the board. Whether they’re used for FMCG products, labels, medicine, toys, tools, or other non-edible products, flexible packaging has cemented their position as the go-to material for modern brands. They offer many advantages that are unique to flexible packaging that can benefit both manufacturers and consumers everywhere.  


So, how exactly do they create appeal for products on the market? Find out more in the article below. 


Bird's eye view of supermarket aisles

Peter Bond / Unsplash


Packaging as the First Customer Exposure to Products

The increase in competition and clutter in retail stores has diversified the packaging role from product protector and carrier into the industry’s “silent salesman”. Modern packaging should have the ability to communicate ample information related to the product and attract customers are the same time. 


Modern packaging must carry the brand’s name, logo, color, and pictures that help differentiate them. Packaging that can communicate the brand’s identity will help loyal customers locate the product in retail stores where there’s a clutter of similar other products placed in one section. This sense of identity carries over to when the customer is storing them away at home, making it easier for customers to grab the product when in a hurry. 



Flexible Packaging and Its Versatile Uses

Compared to the more traditional packaging, flexible packaging offers a wide range of versatile uses. Flexible films, such as polypropylene, offer extensive durability against a wide range of temperatures and external conditions to keep products safe and as fresh as possible. They are also malleable enough to blend with other materials such as aluminum and white cavitated films. 


Brands can also use these films to showcase the texture, color, and freshness of their products by adding a small window in their packaging design. That way, customers can directly see the condition of the product before purchasing, ensuring the product is equivalent to their money’s worth. 


Flexible films are also flexible enough to be formed into various packaging formats. Wraps, pouches, sleeves, and even custom-shaped packaging can be formed using flexible packaging. Companies have the advantage of appealing through packaging shape alone to build sturdy branding for their products. 


A man eating chips out of packaging made of flexible film

Documentation © PT Argha Karya Prima Industry Tbk


Modern consumers are aware of the shifting roles of packaging Delivering clear product information and convincing value of product through packaging has become more relevant than ever. To this end, marketers need to maximize communication via packaging to move products off shelves. They will need to effectively communicate and convince consumers through non-human selling tactics using visuals presented through packaging. 


If you’re interested in exploring creative designs and shapes for your product packaging, visit PT Argha Karya Prima Industry Tbk (https://arghakarya.com).


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